Loreal Company Background

Company Background Fresh out of a French chemical engineering school, young entrepreneur Eugene Schueller developed a whisker dye with hues hairdressers throughout Paris couldnt resist. The one-product venture he launched in 1909 has since grown into the worlds largest cosmetics confederation LOreal. LOreal began its worldwide expansion during the second half of the 20th Century, and now offers hair care, hair color, skin care, makeup, and fragrances in 130 countries.Its 23 brands include pharmacy staples LOreal, Garnier, and Maybelline, as well as upscale brands Yves Saint Laurent, Redken, and the Kiehls skin care line. LOreal recently expanded its produce suite by acquiring the dermatologic beauty care brand Skinceuticals in 2005, and retail store The Body Shop the following year. Today, the company employs more than 65,000 people in eight depart manpowerts operations, finance, information systems and technology, marketing, business and sales, communication, human resources, as well as research and development.More than 2,900 specialists work in LOreals R&D department, which studies skin and hair and uses its findings to develop safer and more effective products to enhance beauty and protect skin. The R&D specialists working in the companys 18 research centers collapse backgrounds in 30 fields, including chemistry, biology, medicine, physics, physical chemistry, and toxicology. LOreal develops more than 3,000 new formulas per year. LOreals commitment to diversity, integrity, responsibility and respect for people and the environment earned it a point on Ethisphere Magazines rankings of the worlds most ethical companies in 2007.Its products reflect a commitment to serving the needs of diverse populations, including men and African Americans. In 2001, the company launched Mizani, a hair care brand developed specifically for unique ethnic hair types. For corporate social responsibility, the company has enacted several community and environmental programs, f rom providing employment opportunities to disabled students in Taiwan to reducing water and energy usage at factories around the world to creating an human immunodeficiency virus/AIDS support and education program for employees in South Africa.